Hook and Reel Auto
A dealership service shop in morning daylight: a grey SUV up on a lift with its front wheels off, a warranty parts cage and a shelf of tagged parts boxes

For dealership GMs and service directors

Find the money stuck in your service drive.

One list every morning shows the warranty money the factory still owes you, the parts sitting with no appointment and every customer owed a call, with a name on each one. Your people fix it before the customer calls, the owner asks or the month closes.One list every morning: warranty money still owed, parts with no appointment, every customer owed a call, with a name on each. Fixed before the owner asks.

First step: $5,000 fixed · your own numbers two weeks after your data starts flowing

Sample storeThis morning: $64,600 sitting in the drive

Off the floor, onto one list.

Every loose end in the drive lands on one list before your people walk in, with the dollars and a name on each one.

The same service shop: the SUV on the lift, the warranty cage and the parts shelf, each tagged

Customer · 7:42 a.m.

Any update on my car? It’s been 6 days.

Sample customer text

Sample store · this morning’s list

Updated 6:00 a.m.

  1. Warranty claims not paid$12,900 of it over 60 days$46,200Kim · oldest 6 today
  2. Parts here, no appointment12 customers nobody has booked$18,400Mike · book today
  3. Customer owed a callThree-row SUV, bay 4 · warranty approval since Thursday6 daysDana · call by 8:00Already on Dana’s list. The customer gets a call before 8.
  4. Tomorrow's cars, checked tonight1 part not here yet, 1 comeback, 2 loaners14Mike · call the 7:30 tonight

Sample Sample store, sample numbers. Yours come from your own repair orders.

Show your owner, with your store’s name on it

Type your store’s name and the list above takes it. The numbers stay examples; yours come from your own repair orders.

What you get back.

Four places money slips away in a service drive. You see them every morning, not when the owner reads the month-end statement.

  1. A wire warranty cage holding used car parts, each with a blank paper tag, beside a yellow lift postSample

    $46,200still owed

    Warranty claims chased every morning

    Every claim not paid yet, by age, plus the ones that came back short. The oldest go to someone every morning, not at month-end.

  2. A steel parts shelf with brown boxes, each with a blank paper tag, beside a plain wallSample

    $18,400on the shelf

    Parts turned back into booked jobs

    Every part that came in for a customer nobody has booked lands on that advisor's list with the customer's name, until somebody books them.

  3. A service advisor at the write-up desk on the phone, a grey SUV in the open bay door behind himSample

    9calls before they ask

    Customers called before they have to ask

    Each advisor walks in to a short list: who hasn't heard from us, for how long, and why the car is still here.

  4. A dark grey crossover pulling into a dealership's service drive in the morning as an advisor walks out to meet itSample

    14cars checked tonight

    Every arrival ready before it pulls in

    Tomorrow's appointments, checked the night before: is the part here, is it a comeback, what did they decline last time, do they need a loaner. Nobody finds out at the desk.

Keep what you run.

Your status board, your scheduler, your texting tool and your warranty filing each run their own piece. Nobody owns what falls between them. That’s the list.

  • Your status boardShows where each car is right now.
  • Your schedulerBooks the appointments.
  • Your texting toolSends the customer updates.
  • Your warranty filingGets the claims submitted.
  • Claim filed in September. Still unpaid. Nobody's checking.$46,200
  • Part came in Tuesday. Nobody booked the customer.$18,400
  • Customer hasn't heard from us in 6 days.Dana

The morning list catches what falls between

Tuesday, 7:45 a.m.

Same drive, same people. One difference: everybody’s working from the same list.

MomentTodayWith the list
The car waiting on warrantyThe advisor who wrote it knows. Nobody else does.On the list, days counting, with a name on the call.
Parts that came inOn the shelf with a tag. Somebody finds it next week.On the advisor's list with the customer's name until they're booked.
The customer who hasn't heardYou find out when they call. Or when they post the review.Called at 7:45, before they had to ask.
The morning meetingWhose list is right?One list. Everybody's on it.

Your advisors don’t type a thing.

It reads the repair orders they already write. Here’s all it takes.

  1. Your side, 1 to 3 weeks

    Turn on the data feed

    Whoever runs your DMS switches on its data export. Your IT plugs in one small computer on the store network.

  2. Two weeks after that

    See it on your own repair orders

    Your list, built from your real repair orders, and a fixed price for the rest, in writing.

  3. Every morning after

    Each advisor walks in to a short list

    Fresh first thing and a few times a day, from the repair orders your advisors already write.

Published prices. Fixed in writing before we start.

Price label · the morning list

First paid step

$5,000 fixed

Your own numbers two weeks after your data starts flowing

The 15-minute callBring three answers: your DMS, your scheduler and your phone system. We'll tell you straight what we can build first.
Free
The SprintTwo weeks once your data is flowing. Your list on your own repair orders, the parts with no appointment and the warranty money still owed totalled off your own books, and a fixed price for the rest.
$5,000 fixed
The full service-drive listThree to four weeks, built in your account. The Sprint's $5,000 comes off this price.
From $12,000
Keeping it running (optional)Month to month. Fixes, keeping up when your systems change, and a quarterly look at the numbers with you.
From $1,500 a month

What changes the price: how many stores, how many systems, how messy the data is. Software and cloud costs are billed to you directly by the vendors.

Book a 15-minute call

Start small. Keep everything.

You’d be one of the first stores we build this for, so the first step is short, fixed and on your own numbers. Read-only, in your own account. Stop there and you keep everything it produced.

Our team’s past work, outside automotive: Hull Shield grew from $500K to over $6M in revenue. See the work

Work orderThe Sprint · 2 weeks
  1. Your morning list, running on your own repair orders
  2. Parts with no appointment, totalled off your own books
  3. Warranty money still owed, totalled by age
  4. A fixed price for the rest, in writing
Total$5,000 fixed
Customer keeps: the list, the totals and the code, whatever comes next.

Start with the drive. Grow it into the whole store.

Each step runs on the same feed from your DMS, so every one after the first is mostly new views, not new plumbing.

  1. Now

    The service drive

    The morning list: warranty money owed, parts with no appointment, every customer owed a call.

    $5,000 to start

  2. Next

    Help for whoever answers your phone

    While the customer talks, the right answer shows on your person's screen: open slots, what the shop fixes, where the car is. One of us called a dealership and was told nothing was open. Something was.

    A pilot on one line

  3. Then

    Used cars held up in the shop

    Every used car waiting on its own repair order in your shop, how many days, and what it's costing you to hold, next to the service list.

    Priced in the Sprint

  4. Later

    Connect all your systems

    Keep the store dashboard you have. We add what joins it up: your controller's definitions, the daily flash tied to the factory statement every month, and the service list beside sales and inventory. No per-rooftop fee.

    From $25,000

What GMs ask first.

We've been burned by vendors before.

So the first step is small and fixed: $5,000, two weeks, on your own numbers. Read-only, in your own account. If you stop there, you keep everything it produced.

We already have a service board.

Keep it. A service board shows where every car is right now. We add what it isn't built for: the warranty money the factory still owes you, the parts that came in with no appointment, each advisor's list of calls owed, and one view across your stores.

We already pay a warranty company.

Keep them too. They help you file claims and get the right rate. We track what happens after: which claims are still unpaid, how old they are, which came back short, and who's chasing each one.

We already pay for systems that do some of this.

Good. We read what they already have and add what falls between them. If one of them already does a job, we'll tell you on the first call and leave it alone.

Our data is a mess.

Most stores' is. The Sprint shows how messy, on your own repair orders, before you spend anything more.

Is this another login for my advisors?

No. They don't type anything new. It reads the repair orders they already write and hands each advisor a short list, on the screen in the drive or on their phone.

Does it text my customers?

No. Nothing goes to your customers and nothing talks to them. Your advisors make the calls.

Is it up to the minute?

No. It's fresh first thing every morning and a few times a day. That's how your DMS's export works.

Does it work with my DMS?

It starts from your DMS's own data export, read-only. We confirm yours on the first call, before you spend anything.

What does my IT have to do?

Switch on the export, set up one small box on the store network, and give us a read-only login they can switch off. We fill out your group's security paperwork.

My service director should be on top of this already.

They should be in the drive most of the day, not digging through screens. This puts the loose ends in front of them at 7:30.

Who else is using it?

You'd be one of the first stores. That's why the first step is a fixed $5,000: you see it on your own numbers before you spend another dollar.

What's the payback?

We won't throw a number at you. In the Sprint we total the parts with no appointment and the warranty money still owed, off your own books. Then you decide.

What data do you read?

For the service list: repair orders, parts, technician time and appointments. Nothing from your sales or finance office. If you later add the whole store, we read deal and ledger totals only, never customer names, credit applications, payment terms or card data, and those are stripped on your own network before anything leaves it.

Who owns it?

You do. Your account and your data from day one; the build, the code and the instructions on final payment.

Can I stop?

Yes. The Sprint is fixed. Keeping it running is month to month.

Rather pick up the phone? Our founder, Chris Putnam, takes dealership calls himself. Have three answers ready: your DMS, your scheduler and your phone system.

Call or text (404) 453-4743

Scenes are illustrations of a typical service drive. Sample numbers are invented.

Start here

Tell us what you’re trying to fix.

Book a 15-minute call

Your call is with Chris Putnam, our founder. He reads your answers first, so the 15 minutes start with your situation, not a pitch.